A pick up artist (commonly simply abbreviated to ‘PUA’) is a man who identifies with a skillset associated with attracting women. The word “pick up artist” entered the mainstream when in 2005, Neil Strauss (PUA pseudonym: “Style”) released a book entitled ‘The Game’. The Game became a worldwide best seller, selling millions of copies worldwide. It follows the story of the author, from how he became an AFC (Average Frustrated Chump) to MasterPick Up Artist.
In 2007, from the reality television series, The Pick-up Artist, starring Mystery, a well-known pickup artist from the seduction community. The Pick-up Artist has since aired its second season, and there are also a number of PUA related movies currently in development. In Europe the term became more widely known with the release of a Channel 4 documentary called The Rules of Seduction, which examines the British PUA culture looking at the background and motivations of both the PUA coaches and their clients. In this documentary, the film starred pick up artist Adam Lyons (AFC Adam).
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